The National Animal Rights March for 2021 was organized by members of the group Animal Rebellion, and took place in London last Saturday afternoon. The starting-place was Smithfield, the UK’s largest wholesale and retail meat market. With its long history of cruelty and violence, and its setting in London’s centre of finance, the City, representing the rule of the money-interest, this was a very well-chosen venue. In fact it was here, in October last year, that Animal Rebellion set up their plant-based market alternative, beautifully picturing the one viable food-future open to us. And even the more general Extinction Rebellion campaign, radical and eloquent as that is, evidently needs this persuasion. Its current leaflet, as distributed at Smithfield, puts second-to-last, in its ‘What can I do?’ list, ”cutting down on meat”. A placard at Saturday’s march stated the case more accurately and urgently: “Go Vegan, or Go Extinct”.
The route for the march took in three stopping-points at noted counter-vegan institutions. There was Cargill, for instance, whose holdings and own operations make it the largest (in the sense most profitable) food business in the world. Despite its plant-leaf logo, tastefully topping the ‘i’ in its name, this company controls the impoverished lives and violent deaths of billions of animals every year. Animal Rebellion calls Cargill the “silent giant”, and certainly it keeps itself anonymous at its London headquarters, 77 Queen Victoria Street. Like so many companies, it prefers to boast about its work (“committed to helping the world thrive”) in the nowhere-land of the internet. By the way, the italics for ‘thrive’ are Cargill’s own, so you can see how earnestly sincere it is about this aim.
Then there was the Marine Stewardship Council, round the corner at Snow Hill (the police running ahead of the march to guard the doors at each next stop). This is an organization whose “vision . . . is of the world’s oceans teeming with life”. Plunderable life, that is, for the MSC’s hope is that, by not over-fishing, we can make “seafood supplies” (sometimes known as fishes) lastingly available “for this and future generations”. Our speaker outside Cargill’s offices, Tim Bailey, had told us that the pain of slaughter, however small the animal, was “exactly the same”. This assertion was quoted in news reports, perhaps because it feels like an over-statement or at least tendentious. But we don’t have to know whether it’s true or not, for the right to live is certainly nothing to do with large or small. And therefore the speaker outside the MSC’s headquarters, Laila Kassam, quite properly re-defined ‘over-fishing’ as “any fishing”.
One of the founding organizations for the MSC was Unilever, whose offices were the march’s first stop. This is another giant enterprise, which hoovers up successful brands, mainly cosmetics and foods, and makes their profits its own. Most of the conventional ice-creams one’s heard of, for instance, seem to belong to Unilever, for of course it’s not a vegan-friendly enterprise. It is, however, publicly committed to animal-free research (“we do not agree that animal testing is necessary to assure the safety of our products.”), and it posts an interesting video on Youtube about modern alternatives (linked in the notes below). It’s even been commended for its research policy by PETA.
However, as Animal Rebellion says, Unilever sells its products in countries whose governments require animal tests even for cosmetics – notably China – and the enormous volume of Unilever’s international trade therefore ensures that it’s still implicated in animal testing on a large scale. Unilever claims that “Doing good sits at the heart of everything we do”, but it’s the shareholders whom it aims to do good to first of all, something which a march round the City’s money-shuffling institutions makes more than usually obvious. And I doubt that those ice-creams, beverages, shampoos, soaps, and detergents, in so many varieties of packaging but otherwise insignificantly differing within their categories, do anything like as much good for their consumers. Certainly they aren’t worth the life of a single animal.
There are two other reasons for being wary of Unilever’s claims. One is that its newer animal-friendly values come after a very unpleasant history of vivisection. Work being done in the 1970s at Unilever’s own laboratories in Bedford was instanced by Richard Ryder in his pioneering book Victims of Science (the testing of shampoos and soaps in the eyes of rabbits). The same establishment was the scene of a mass raid and exposé by activists in 1984. In the trials which followed that event, one judge called the defendants “enemies of society”, and 25 of them were sentenced to a total of 41 years of imprisonment. More recently, in 2013, Unilever was one of a number of large food businesses said to be testing foods and drinks on animals, in order to justify health-claims.
The second reason for wariness is the bumptious jargon in which the company speaks to its public. “Our philosophy is quite simple,” we’re told: “Live from the Heart!” This is the explanation of “our heart-shaped logo . . . a sign that says ‘here there’s joy!’” How could one possibly trust this sort of sickening hyperbole, or suppose that anyone actually working at Unilever takes it seriously? The similarity of style with Cargill’s gush about “helping the world thrive”, or the Marine Stewardlship Council’s vision of “teeming” oceans, reminds us that addressing the public on any aspect of Unilever’s business is a specialism within the company, a profession in itself; this is not the company’s collective voice, not even the voice of the company board. The heart-on-sleeve sentiment is just the fashion of the moment in public relations. It says nothing informative about the reality behind it, and certainly doesn’t underwrite that. Therefore the ethic which first persuaded Unilever and other such businesses away from animal-testing needs to be kept clearly in their sight, and they need to be kept in ours. That was the purpose of the mass visit on Saturday.
Nobody could put the case, or represent it in person, more authentically than the speaker at that point, Mel Broughton. As he told us, he has been putting and living the case for forty years and more: “I’ve seen some terrible things in my time.” In fact he was there at the 1984 raid on Unilever’s laboratories. Not that Mel was making a personal claim for attention. It’s the mark of his commitment to non-human animals that he’s simply purged of vanity and self-interest: a remarkable lesson in personality. And anyway, Mel’s immediate theme was not the past, or even Unilever’s reformed present, but today’s front line in anti-vivisection: the beagle-breeding establishment in Cambridgeshire called MBR Acres (the initials stand for the American owner, Marshal Bio-Resources).
MBR Acres looks like a factory farm, and that’s indeed what it is, holding about 2000 animals at any one time in sheds with no outdoor runs. The dogs – beagles, because they are small and biddable, indeed trusting – are kept in a germ-free environment, and trained to accept inhalation-masks and injections. Then at 16 weeks or so, they are put into crates and transported to laboratories near and far for use in research. MBR beagles must have constituted a majority of the 4340 dogs used in British research last year, mostly for ‘repeated dose toxicity’ tests. These testing regimes may last for periods of less than 28 days, or up to and beyond 90 days. Such periods represent the likely remaining life-span of the MBR dogs, though some of them survive for re-use. The ordinary life-span of a beagle is twelve years or more. Yes, this is factory farming all right; it’s just that the dogs are being force-bred to be poisoned rather than eaten.
There’s a ‘Camp Beagle’ outside MBR Acres, protesting against, and as far as possible obstructing, the operations. Mel Broughton described the scene, with police crowding at the site entrance, and police vans escorting the MBA vehicles as they carry the dogs away: “We could hear those dogs crying in the back.” There are several videos online showing all this, in one of which can be heard a human crying too, a terrible addition to the distress. Film-clips also show the animals inside the facility, being crated and stacked in the vans. It was film of MBR Acres which is said to have shocked the Home Secretary, Priti Patel. She has demanded a re-examination of the use of animals in research, with a view to their eventual replacement. Very probably this project will fade into oblivion, as most progressive political schemes do. And anyway, as Mel said, “We’ve waited long enough, for 40 or 50 years . . . This has to end now, and we have to be the ones to do it . . . What all these animals want is liberation, and you are the people who will deliver that liberation. Don’t give in. Believe in what you’re doing.”
Mel Broughton is a most forceful public speaker, using no notes, prompted only by conviction and purposefulness. But as another notable speaker, Prime Minister David Lloyd George, said, “the finest eloquence is that which gets things done.” Can speaking, or even marching, get things done? Well, they do get things noticed, get things minded, and get things intended. Without those preliminaries, nothing collective gets done; with them, liberations have indeed been achieved in the past, and this of the animals surely can be too. But as Animal Rebellion says, “We must act now, before it is too late. It’s time to rebel for all life.”
Notes and references:
Animal Rebellion describes its 2020 occupation of Smithfield Market, and its thinking generally, in an excellent post here: https://animalrebellion.org/love-and-fruit-in-the-time-of-catastrophe-animal-rebellion-converts-smithfield-meat-market-into-smithfield-beet-market/
Animal Rebellion has published an open letter to Cargill here: https://animalrebellion.org/cargill-family-a-historic-choice-is-upon-you-planetary-destruction-or-climate-animal-and-human-justice/
The Marine Stewardship Council’s policies are described on its web-site here: https://www.msc.org/about-the-msc/what-is-the-msc
Unilever’s policy on safety-testing is presented here: https://assets.unilever.com/files/92ui5egz/production/5f08c41a40e03128d79e5a6161da28b5adb2c507.pdf/alternative-approaches-to-animal-testing.pdf and the video showing the modern alternatives is here: https://www.youtube.com/watch?v=tJWG3YCXT0Y Its earlier work is mentioned in Richard Ryder, Victims of Science, Davis-Poynter, 1975, pp.48-9, and a description of the 1984 raid and subsequent trials is given in Keith Mann’s From Dusk ‘til Dawn, Puppy Pincher Press, 2007, pp.87-91. The BUAV’s exposé of Unilever and others in 2013 was published in the Daily Mail, as archived here: https://www.dailymail.co.uk/sciencetech/article-2345276/Food-giants-Nestle-Unilever-caught-animal-testing-scandal.html
MBR Acres is shown at work in a video made by Free the MBR Beagles here: https://www.youtube.com/watch?v=1K08pAr_NvQ Other material about it, and about Camp Beagle and the campaign, can be seen here: https://www.facebook.com/campbeagle199/
Lloyd George is quoted from a speech given at the Paris Peace Conference in 1919, and reported in the Times for 20 January. The quotation has been used before in this blog on 26 August 2019 for the post ‘March of a Nation’.
The final quotation from Animal Rebellion comes from a general account of its 2021 actions here: https://animalrebellion.org/rebellion/
The photographs show the march setting out from Smithfield Market, the stop outside the Marine Stewardship Council (with police and pink octopus at the entrance), and Mel Broughton speaking outside Unilever’s headquarters.